# How to make money with a small gaming channel

Ways small YouTube, Twitch and TikTok gaming creators earn money before sponsors call: affiliate links, keys, and getting paid per Steam wishlist.

Updated 2026-10-09.

## Why sponsors skip small channels

Most sponsorships are priced by views, so brands go to big channels. A small channel can still drive real action, though: an audience that trusts you and plays what you play.

## Ways small channels earn

- Platform revenue once you qualify: YouTube Partner Program, Twitch Affiliate, TikTok creator programs.
- Affiliate links for gear and games you actually use.
- Free keys from developers and key networks, which pay in games rather than money.
- Per-result deals: you get paid for what your audience does, not for your follower count.

## Get paid per Steam wishlist

Indie studios on Wishlistme post jobs with a price per wishlist. Some jobs have no minimum audience, so a small channel can claim a slot, cover the game, and earn for every wishlist Steam verifies from its link. See [how creators get paid per wishlist](https://wishlistme.me/guides/get-paid-for-steam-wishlists).

You keep the full rate shown on the job. [See open jobs](https://wishlistme.me).

More guides: https://wishlistme.me/guides