Steam wishlists, explained
What a wishlist costs, how wishlists turn into sales, and how to get real ones. Figures from outside sources are named in each guide.
Don’t buy Steam wishlists. Pay creators who bring real ones.We don’t sell wishlists. Creators showcase your game, and you pay per wishlist their viewers add, verified by Steam.For game devs
- How much does a Steam wishlist cost?Cost per wishlist by channel, what a wishlist is worth, and your break-even price.
- Steam wishlist to sales conversion rateHow many wishlists turn into first-week sales, and what changes it.
- How many wishlists for Steam’s Popular Upcoming list?The old ~7,000 rule, the 2026 change, and the Personal Calendar.
- Steam UTM tracking: see where your wishlists come fromTag your links, read the report, know which channel brought each wishlist.
- Fake Steam wishlists: why bought bot wishlists hurt your gameWhy bulk wishlist services backfire, and how to spot one.
- Steam Next Fest: how to get more wishlists from your demoDemo conversion, momentum going in, and what to do around the fest.
- Keymailer alternatives for indie gamesKeymailer, Lurkit, Terminals and per-wishlist pay, compared honestly.
- How to pay YouTubers and streamers to play your gameFinding creators, flat fee vs per wishlist, briefs and tracking.